We’ve been away for a little while but we haven’t been idle. Here’s some of the best pieces we’ve read recently; as always with a focus on new and exciting directions for creative agencies and the future of creative communication:

- We met Razorfish employee Johannes Kleske at Reboot 11. He’s a super-smart guy and his post on why firms should ditch their ’so-called digital agencies’ is a must-read.

- Johannes’ piece touches on the latest findings from Forrester, which predict a massive budgetary swing away from traditional to interactive over the next few years.

- PSFK point us toward the case of YouTuber Kristina Horner who was accused of selling out by her community after she ‘worked’ with Ford. The fall-out – as documented on Kristina’s YouTube channel – is highly instructive if you’re interested in the intersection of blogger relations, social media and brand messaging.

- Last but not least, BBH Labs deliver a highly convincing case for why we still need Big Ideas.