A few weeks ago I learnt that I’d won the DRRB’s Ole Stig Lommer travel scholarship, an annual grant awarded to the person from the Danish advertising business who submits the most interesting proposal for an industry-related project.

I proposed a project centred around this website. I’d use the 60,000 Danish kroner to travel and engage with various visionary individuals – people at the forefront of the creative industry, forging new opportunities, new business models, and new directions for creative agencies. From my application:

“These interviews will be recorded and uploaded to YouTube and agencyfuture.com and the resulting publicity would be used to generate awareness of the project.

“From this point, the project will take shape organically and I will allow my future actions to be led by feedback, both from the people I interview, and from people who contribute to the debates on the site.

“Half documentary, half social media experiment, my ultimate ambition is to produce a snapshot of an industry in flux, while also showcasing the collaborative and transformative power of the tools that are powering such upheavals.”

Anyway, no further ado, the time has come for action. Use the Have Your Say form on the right and get involved. Tell me who I should be talking to, what agencies I should visit, what’s inspiring you. Get specific – talk business models, remuneration, client failings, procurement… whatever.

Many possible scenarios lie ahead and the changes to the structure of our industry are real and will have lasting consequences. Every agency is dealing with media fragmentation and profound upheavals in the relationship between brands and consumers. As a result, every agency is reconsidering what they do and the way they do it to ensure they remain relevant and profitable.

What ab0ut your agency? How are you adapting? What are you going to do?