Forrester’s Sean Corcoran is on a very similar mission to me – discovering what the future holds for the advertising agency.

He’s interviewing heavyweights in the industry and gathering views from interested parties. There’s already a plethora of interesting insights on the original blog post.

We’re really excited (and a little jealous) about this. The Forrester brand obviously lends Sean’s research a lot of credibility, not to mention access to a much bigger network than our own humble project can call on.

But if nothing else, it confirms what we’ve been thinking for a while. A spirit of change is abroad in the industry… what agencies do now will shape the landscape for years to come. Exciting times.